Our company has come a long way over the past decade, from small family beginnings when we were called “Ava Anderson Non-Toxic” to the Pure Haven we know and love today. One major thing has remained consistent though, is our passion to create and offer our customers a full line of (really) non-toxic products that work!
Like us, you don’t want to fill your homes with toxic chemicals. You want to create a safe environment for you and your family with natural, plant-based cleaning and beauty products. If you’ve been wondering where it all began and what made us the company that we are today, here’s the real story from those who were on the “inside” (that’s where the real stories always live, right?).
Our Roots & Beginnings as “Ava Anderson Non-Toxic”
Rewind to 2007, a young 14-year old girl named Ava Anderson became troubled over the toxic ingredients that can be found in so many household, beauty and skincare products. Something which we can all relate to, right? With this newfound knowledge, questions began to unravel. How can there be so little regulation? How can you truly know if the products you buy are truly safe?
Ava and her mother, Kim, realized that there wasn’t one single brand that they felt confident in using. With support from her family and an enormous driving passion to share the message and need for clean, safe products, Ava Anderson Non-Toxic (AANT) came into fruition in 2009. The Anderson family business launched with just six skincare products and 100 consultants.
“We don’t share this message to sell products. We created the products to share the message.” – Ava Anderson
Over the next seven years, CEO Ava and her family grew AANT into a multi-million dollar company, with 20,000+ consultants and product line of over 90 products. Some pretty astounding numbers in such a short space of time. The mission of the company was (and always will be) to empower people to make safer buying decisions and to offer a full line of products that are not only safe, but that work.
The message aimed to inspire and empower consumers, putting them in the driving seat. Naturally, AANT continued to grow and the demand for products increased. The company relied on up to 13 different outside or 3rd party manufacturers. These 3rd party companies formulated, manufactured, labeled and packaged products under the AANT name. Quality of ingredients, safety, and transparency was (and will always be) a non-negotiable priority behind the brand.
Every manufacturer had to sign an extensive legal document as to the exact ingredients used in each product. Fast forward a few years and AANT continued to grow and really gain a massive following. With this fantastic rise in clean and non-toxic household and skincare products, sadly backorders began to rise.
The company was growing faster than the 3rd party manufacturers could supply the products. With this in mind, the Anderson family built a world-class manufacturing facility so they could manufacture and create everything in-house. This would give them more control and would eventually lead to solving the backorder issue.
A “Perfect Storm” of Business and Life Pressures
Back on track and continuing to grow at a record rate, AANT soon produced 80% of the product line in-house, giving customers safe and incredible products. As the company worked to transition the remaining 20% of the products into the state of the art in-house manufacturing facility, we made a shocking discovery in 2015.
It came to light that a trusted 3rd party manufacturer had violated the extensive legal agreements that they’d agreed upon and used traces of synthetic “fragrance”. The 3rd party manufacturer legally-owned the exact formulations for the AANT-branded products, so it was through our own testing and reverse-engineering, the ingredients used were revealed. Unfortunately, five of our products were entrusted to this particular manufacturer.
Saddened and disheartened by the news, AANT immediately stopped doing business with the manufacturer. Still in shock, the family issued a heartfelt apology to both customers and consultants and offered extremely generous product replacements to all those affected by the issue.
While all this was happening, Ava was facing mounting pressure as the CEO of a rapidly growing company. You’ve probably forgotten that she’s only 20 at this point! The young woman hadn’t taken a single day off since she began working in her early teens. As the face of the company and with the unbelievable manufacturing news, Ava became the target of several individuals in the natural products community, receiving threats.
The unfortunate luck continued, and it was later revealed that another trusted manufacturer incorrectly listed some ingredients on the product labels. These unlisted ingredients were safe and used elsewhere in the product line but nevertheless, we required complete transparency, disclosure, and trust as a brand and the trust had been lost with these manufacturers.
Eventually, the pressure became far too much for Ava and her family. They knew it was time to remove themselves from the business and pass the torch. The family company was now a multi-million dollar company and needed experienced ownership and operations to take the helm.
Pure Haven is Born!
As of August 1, 2016, we officially became Pure Haven and underwent a formal transition to new ownership. The Anderson Family has no ownership interest or involvement in our business, although they are customers of the products and cheerleaders for our success.
We’ve learned so much and as the result of our journey, and we’ve truly come out on top. Today, Pure Haven is owned by four passionate individuals with decades of experience. Our years as Ava Anderson were rich with lessons and we’ve taken all that she and our brand went through and have grown from it.
We now have the strictest ingredient sourcing and manufacturing processes so that we can produce products that are literally 100% free of toxins, guaranteed. We no longer simply “trust” our suppliers and business partners just because they say so. We triple check and verify that everything we receive from our ingredient suppliers is exactly what we were promised and we go above and beyond any “standards” or “labels” out there.
USDA Certified Organic Manufacturing
Most companies don’t actually make their own products, and originally, we didn’t either. But you know what they say … “if you want something done right, do it yourself”. Which is exactly what we did. We’re proud to say that we make most of our products ourselves in our USDA Certified Organic manufacturing facility in Johnston, RI with absolutely no harsh preservatives, no parabens, no fragrance, no petrochemicals, 100% free of toxins, guaranteed.
At Pure Haven we:
- Know where every ingredient we use is grown
- Only accept ingredient providers who fully disclose their growing procedures
- Use only pure-grade essential oils
- Produce products that are delivered fresh and safe to your door
- Use our own USDA Certified Organic manufacturing facility
- Use natural, plant-based, wild-crafted and certified organic ingredients wherever possible
Our most important priority is to help more and more households switch over to products that are 100% free of toxins, guaranteed … and we are the only full line in the United States that does just that!
We are super proud of our roots and where we came from as it was the path that took us to where we are today. As any successful business knows, it’s important to own and learn from the mistakes from the past, while also looking forward and applying those lessons. It’s normal for companies to switch hands, especially when they feel that “it’s time” and the company is growing fast and into areas beyond their capabilities and our switch to the Pure Haven brand was an opportunity that we’re grateful for in hindsight!
We can help you make your home a Pure Haven!
Pure Haven is the only company to make a full line of products that are 100% free of toxins, guaranteed … and they work!
Figuring out what brands are truly safe (most are not) can be overwhelming. Check out this list of harmful ingredients as a starting point, but truthfully, this is why we make our products – we do the research so you don’t have to.
Reach out to our team if you’d like to learn more about Pure Haven products, to make a purchase, and/or join our incredible team of Consultants (earn free products and income when you share with others, and shop at 30% off “wholesale prices” every day). We can help you take your health and future into your hands, without any compromises!